Every day we buy products that impact our planet. Every product and business is different, but rarely do we have the information we need to make positive choices about what to buy. Enter, Jessi Baker, the founder of Provenance, which is building on the blockchain that presents a paradigm shift for business and society: from one where you need to generate trust in your brand and product, to one where trust can be implicit. Is there anything bitcoin can't do? Holy cow. This week we get her on the show to chat about the importance of supply chain transparency.