Coming back to the show -- its only been a month, but we were eager to get him back on, especially since Cello missed the first go around - Jeremy Epstein is CEO of Never Stop Marketing and with 20+ years of international marketing experience it it has led to speaking engagements in over 15 countries, working at Microsoft, led Marketing at Sprinklr -- basically when he talks you listen. I know I do. People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. This is just part of it, but you get the gist.